ONLINE SPORT MANAGEMENT COURSES TO BE OFFERED DURING 2009 WINTER SESSION |
The Cortland Sport Management Department will be offering three online courses during the 2009 Winter Session. All courses will be taught entirely online by professors in the department. Winter session classes start Monday, January 5 and conclude Friday, January 16.
The three-credit courses listed below are open to all students from all colleges and majors. If you are interested in taking any of these classes, contact sport management secretary Susan Stout at stouts@cortland.edu. If you have any questions about the course content or requirements, contact the professsors that will be teaching the courses. For complete information on SUNY Cortland Winter Session courses, including registration and fees, visit www.cortland.edu/winter.
SPM 320 - Sport Entrepreneurship
Section 501, CRN 10235
Professor: Peter Han / hanp@cortland.edu
Description: A detailed analysis of the management and marketing of sporting goods companies and sport retail business including e-commerce in sport-related enterprises. Students will study trends, display, target marketing, marketing demographics, customer service, and the basic functions of selling and managing a retail business operation. Purchasing, inventory control, cost and price analysis, supplier relationships, offshore procurement, and quality and ethical considerations will be examined.
SPM 329 - Internet Marketing & E-Commerce in Sport
Section 502, CRN 10212
Professor: Daniel DePerno / depernod@cortland.edu
Description: How do professional sports teams make money with their Web sites? What made Yahoo!, Google, eBay and Facebook billion dollar businesses? How are average people becoming millionaires by marketing products and services online? What is Marketing Outrageously? These and other questions will be answered as this course examines and compares the business models behind the Internet marketing and e-commerce strategies utilized by large and small businesses to financially prosper in the information age. Unique and successful marketing plans of sport organizations will be profiled. Emphasis will be placed on the direct selling industry, Web portals, customer relationship management, online advertising, one-to-one marketing and mass customization methodologies.
SPM 329 - Sport Management Ticketing Operations
Section 501, CRN 10211
Professor: James Reese / reesej@cortland.edu
Description: This course examines the management of ticketing operations in the sport industry and the impact of ticketing solutions on the business model. Ticketing software, sales strategies and customer management will be discussed. Case studies from the sport industry will be used.
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