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The
prime focus of the Cortland Sport Management Program is to combine
the basic principles of a business management curriculum with
the unique demands of sport as an enterprise. We offer a B.A.
or B.S. in sport management. Our curriculum is a management and
communications-based program of study specifically oriented to
meet the North American Society for Sport Management (NASSM) national
accreditation guidelines for undergraduate sport management programs.
This curriculum is further designed to offer appropriate depth
and breadth through additional sport management elective courses.
You will have the opportunity to establish an area of focus or
concentration through an interdisciplinary approach to course
planning. Many students also have the opportunity and flexibility
to choose a minor in business economics, communications, multicultural
studies, or information technology. Our interdisciplinary curriculum
- experiential in design and practice - prepares students through
coursework, fieldwork, and internships to be successful professionals
in a wide range of career choices within the field. Our program
is exemplary in its focus on future trends such as information
technology in sport, sport entrepreneurship and international
sport. Students are also constantly challenged to engage in discussion
of contemporary issues requiring ethical and socially responsible
action.
| SPORT
MANAGEMENT CORE (24 credits) |
| Foundations
in Sport Management |
| Sport
in Society |
| Sport
Law |
| Sport
Marketing |
| Sport
Media Management |
| Economics
of Sport |
| Information
Technology in Sport |
| Strategic
Management in Sport Organizations |
| SPORT
MANAGEMENT ELECTIVES (6 credits) |
| Stadium
& Arena Management |
| Sport
Entrepreneurship |
| Sport
Event Management |
| The
International Sport Enterprise |
| Applied
Sport Media Management |
| Applied
Sport Sales and Marketing |
| Applied
Information Technology in Sport |
| Sport
Management Practicum |
|
MANAGEMENT CORE (18 credits) |
| Principles
of Microeconomics |
| Principles
of Marketing |
| Principles
of Management |
| Principles
of Accounting |
| Economic
Statistics |
| Finance |
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