References

Gresko, J., Kennedy, L., & Lesniak, J.  Social psychological factors underlying the impact of advertising.  http://miavx1.muohio.edu/~shermarc/p324ads.htmlx

Kardes, F. R.  Psychology applied to consumer behavior.  In A. M. Stec & D. A. Bernstein (Eds. ), Psychology: fields of application (pp. 82 - 97).  Boston, MA: Houghton Mifflin.