Social Psychology in Advertising

Table of Contents

Introduction

Persuasion

Persuasion based on authority

Fear in advertising

Fun and Pleasure in advertising

Self Perception Theory

Vanities and Egos in advertising

Heuristic

Length-Implies-Strength Heuristic

Liking-Agreement Heuristic/Balance Theory

Consensus-Implies-Correctness Heuristic

Exercises

References

Developed by Jonathan Grasso and Dr. Margaret D. Anderson