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COM 422-601
Public Relations:
Syed Pasha


Course Objective:
To familiarize students with as many of the following concepts, notions, principles, models, methods, approaches, techniques, tools, skills and practices of public relations as exigencies of time and class endurance and progress will permit.

Writing Component:
Given the fact that this is both a public relations and Writing Intensive course, you must prepare yourself for some fairly serious writing. Let us get organized from day one.

Papers:
There will be three writing assignments for this class. Each assignment will be a paper of not less than five pages, on the following topics:
• Paper One: Defining Public Relations;
• Paper Two: Writing and Research in Public Relations;
• Paper Three: Choice of topics with prior professor approval:

1. Research in Public Relations;
2. Public Relations Campaigns;
3. Public Relations in the Age of the New Media.
4. Other topics to be specified by professor.
5. Other topics to be selected by students strictly with professor's full prior approval.

Guidelines for Writing Assignments:
Papers must be well-researched, well-supported, well-reasoned, well-organized, well-written, well-presented.

Papers must follow any of the known and accepted styles of writing such as the APA or the MLA.

ALL sources used, including interpersonal sources and class material, must be clearly identified.

Internet sources must be identified by author, title and publication following the APA or the MLA format in addition to providing the appropriate URL – WWW, etc.

Wherever possible, Internet sources must be verified independently.

Papers must be revised and resubmitted, after the professor gives them back to you, for final grade. MEANING: If a paper is not revised and resubmitted, students will not receive a grade for that paper.

Papers will generally be evaluated based on the following considerations: a) Content; b) Writing; c) Style & Presentation.

The “content” portion of the grade will concern the quality and quantity of your research including your sources.

The “writing” portion of the grade will concern the structure, organization and outline of your paper.

The “writing” portion of the grade will also take into account the nature, type and soundness of your writing including such considerations as grammar, vocabulary, sentence construction and transition.

The “writing” portion will also look at the degree to which you are comfortable with the journalistic and public relations forms of writing. For this, see my book.

All papers must have a title page providing all relevant information about the paper, and which, at the same time, looks good. Example: Paper 1: Original, Feb. 10, 1999. Topic: _______, etc.

All revised papers must be carefully and correctly identified and dated. (e.g., Paper 1: Rewrite, Feb. 20, etc.)

Portfolio:
Hard copies of all drafts of you papers (revised along with the originals) - must be placed in a folder and made available at the end of the semester in the form of a portfolio for a final review.



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