Logo
Logo Reproduction
The exact arrangement and proportion of the logo must not be altered in any way. Consistent and proper use of the logo is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the logo is incorrectly applied. Please refer to the Graphic Elements and Standards section of this guide for proper reproduction and use of the logo.
The primary SUNY Cortland logo colors are PANTONE 186, Black and White. Consistent use of these colors builds brand recognition and must not be altered unless otherwise outlined in this manual.
When reproduced in color, the logo must use the PANTONE, CMYK, RGB or Web color equivalents shown. The logo can also be reproduced in white reversed out of a dark color. Variations of all logos are provided at www.cortland.edu/graphics.
Minimum Sizes
The logos may be enlarged or reduced in size as required. The minimum size of any mark is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the “C” at 1/4”. When using the logo with tagline, the minimum increases to 1.” Using less than optimal reproduction methods, the logo should only be used at a size which does not compromise quality and legibility.
Clear Space
For the logo to communicate effectively, it should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the mark that should be kept free from visual distraction. No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space is equal to the x-height of the “n” in the logo.
(X = height of the letter n) as shown below.
Non-Approved Usage
Consistent and proper usage of the logo is essential for ensuring the desired perception of SUNY Cortland. Improper usage is confusing and could possibly lead to the eventual loss of copyright.
View some examples of incorrect usage.
If you are faced with using the logo in an application that you find questionable or not included in this manual, please contact the Marketing Department via e-mail at marketing@cortland.edu.
Mark Integrity
The integrity of the SUNY Cortland brand diminishes when the logos are incorrectly applied. Unauthorized versions and unacceptable usage of the logo place their legal protection at risk. Any variation or alteration, however small, is unacceptable.
DO NOT change the colors.
DO NOT change the color of separate components of the mark.
DO NOT outline any part of the mark.
DO NOT use a white border to outline the mark on dark backgrounds.
DO NOT rearrange the components, eliminate or use the components separately unless otherwise noted in this manual.
DO NOT distort the mark or scale it disproportionately.
DO NOT rotate mark.
DO NOT violate the clear space with text, images, or any other element.
DO NOT fill the mark with a photograph or any other pattern or texture.
Rationale
The official SUNY Cortland logo is a mark consisting of customized typography and color and reflects our most popular and most distinctive name. It prominently associates our College with the State University of New York.
The stylized “C” represents a sense of movement or momentum and serves as the distinguishing element of the logo. The indication of motion with the static strength of the other letters, gives an interesting feel and visual movement to the logo while representing progress and institutional history.
Logo and standards
The official SUNY Cortland logo is a mark consisting of customized typography and color and reflects our most popular and most distinctive name. It prominently associates our College with the State University of New York.
The stylized “C” represents a sense of movement or momentum and serves as the distinguishing element of the logo. The indication of motion with the static strength of the other letters, gives an interesting feel and visual movement to the logo while representing progress and institutional history.
The exact arrangement and proportion of the logo must not be altered in any way. Consistent and proper use of the logo is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the logo is incorrectly applied. Please refer to the Graphic Elements and Standards section of this guide for proper reproduction and use of the logo.
Individual Unit Expression
To effectively associate the brand attributes of SUNY Cortland repeatedly and consistently with the College, a sole visual representation of the College will be used.
The SUNY Cortland logo and school colors — red and white — are the primary identifiers for all schools, units, departments and programs of the College and must be used prominently in all communications.
The development and use of separate logos to represent individual units or programs is prohibited effective July 1, 2008.
All new stationery must adhere to the standards and specifications identified in the Graphic Elements and Standards section of this guide.
The development and use of personal letterhead and envelopes is prohibited.