Communication Guide

• Message from the President
• The SUNY Cortland Name

The SUNY Cortland Brand

• Brand Essence
• Brand Promise
• Brand Attributes
• Elements of the Brand
• Theme
• Tagline
• Language
• Individual Unit Expression

Graphic Elements and Standards

• College Logo
  • Logo Usage
  • Logo Downloads
  • Athletics Logo
• Brand Graphic/Bridge
• Typefaces/Fonts
• Colors
• Photography/Imagery
• College Seal

Stationery

• Letterhead
  • Logo Usage
  • Standard Letter Format
• Envelopes
• Business Cards
• Fax Cover Sheet
• Memorandum

Writing Style Guide

• An A-Z Reference
• Writing Style Guide (PDF)

Electronic Communication

• E-Mail
• Online Newsletters
• PowerPoint Presentations

Web Standards

• Accessibility
• Content
• Design
• Policies

Promoting News and Events

• The Bulletin
• Campus Visual Messaging System
• Columns
• Cortland Standard Weekly Calendar of Events
• News Releases
• Speakers Bureau and Campus Experts

Facts about SUNY Cortland

Contact Us

Electronic Communication

Electronic communication includes, but is not limited to, e-mail, PowerPoint presentations, online newsletters and e-cards. Please see the listings below for details.