Brand Promise
A brand promise concisely states what we, as an institution, promise to our constituents, who in turn, place both an intrinsic and extrinsic value to the promise. The brand promise serves as a behind-the-scenes guide for all of our marketing efforts. The SUNY Cortland promise statement, developed from campus community input and research findings, summarizes the core values and characteristics of the College.
Our Brand Promise:
“The SUNY Cortland community inspires students by delivering a high-value education that develops the skills they require to compete and excel in academics, athletics and their careers.”
Inspiring Community
The SUNY Cortland community — faculty, staff, administration, alumni and local leaders alike — inspires students to reach their full potential, to dig deeper, to reach higher and to achieve more. We provide students with the support and encouragement they need to advance all aspects of their lives — mind, body, spirit, personal and professional.
High-Value Education
SUNY Cortland offers an affordable education and breadth of programs, combined with a track record of excellent outcomes and successful alumni, resulting in a high-value education. Our ranking by Kiplinger’s, U.S. News and World Report and Consumers Digest as a “top/best value” institution of higher learning among public colleges and universities is a further testament to our promise of providing a high-value educational experience.
Development of Skills
Our campus community takes good students and turns them into great students and dynamic graduates. Faculty and staff apply extraordinary care, concern and commitment to respective assignments, all with the students’ best interests at the core. We provide students with opportunities to rise to the top.