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Communication Guide

• Message from the President
• The SUNY Cortland Name

The SUNY Cortland Brand

• Brand Essence
• Brand Promise
• Brand Attributes
• Elements of the Brand
• Theme
• Tagline
• Language
• Individual Unit Expression

Graphic Elements and Standards

• College Logo
  • Logo Usage
  • Logo Downloads
  • Athletics Logo
• Brand Graphic/Bridge
• Typefaces/Fonts
• Colors
• Photography/Imagery
• College Seal

Stationery

• Letterhead
  • Logo Usage
  • Standard Letter Format
• Envelopes
• Business Cards
• Fax Cover Sheet
• Memorandum

Writing Style Guide

• An A-Z Reference
• Writing Style Guide (PDF)

Electronic Communication

• E-Mail
• Online Newsletters
• PowerPoint Presentations

Web Standards

• Accessibility
• Content
• Design
• Policies

Promoting News and Events

• The Bulletin
• Campus Visual Messaging System
• Columns
• Cortland Standard Weekly Calendar of Events
• News Releases
• Speakers Bureau and Campus Experts

Facts about SUNY Cortland

Contact Us

Logo Usage on Letterhead

Only the Publications and Electronic Media Office may customize the College logo for departmental and office letterhead. Individual names will not be used on the letterhead.

To have your department or office name added to the logo for use on letterhead, please contact the Publications and Electronic Media Office at (607) 753-2519 or by e-mail at publications@cortland.edu.