Logo Reproduction
Consistent and proper use of the logo is essential for ensuring the desired perception of SUNY Cortland. Likewise, the integrity of the SUNY Cortland brand diminishes when the logo is incorrectly applied. The exact arrangement and proportion of the logo must not be altered in any way.
When placing the logo in a document, be sure to keep it in proportion. Examples of improper proportion.
The primary SUNY Cortland logo consists of two colors, Cortland red and black. Consistent use of these colors builds brand recognition and must not be altered unless otherwise outlined in this guide.
When reproduced in color, the logo must use the PMS, CMYK, RGB or Web color equivalents identified in the Colors section of this guide. Variations of the College logo are outlined in the Alternate Approved Usage section of this page and are provided on the Logo Downloads page.
Minimum Sizes
The logos may be enlarged or reduced in size as required.
The minimum size of any mark is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the “C” at 1/4”. When using the logo with tagline, the minimum increases to 1.”
The logo should be used only at a size which does not compromise quality and legibility.
Clear Space
For the logo to communicate effectively, it should not be crowded or overwhelmed by other elements.
“Clear space” refers to the area surrounding the mark that should be kept free from visual distraction.
No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space is equal to the x-height of the “n” in the logo.
(X = height of the letter n) as shown below.
Alternate Approved Usage
Approved variations of the logo have been created for one-color publications and are available on the Logo Downloads page.
A. The black logo is for use in one-color publications and over lighter background colors.
B. Only the approved Cortland red can be used in this one-color version.
C. The white logo should be used over darker background colors. Use the EPS file for printed materials and the GIF version for the Web.
Non-Approved Usage
Consistent and proper usage of the logo is essential for ensuring the desired perception of SUNY Cortland.
View some examples of incorrect usage.
If you are faced with using the logo in an application that you find questionable or not included in this manual, please contact the Marketing Department via e-mail at marketing@cortland.edu.
Mark Integrity
The integrity of the SUNY Cortland brand diminishes when the logos are incorrectly applied. Any variation or alteration, however small, is unacceptable.
DO NOT change the colors.
DO NOT change the color of separate components of the mark.
DO NOT outline any part of the mark.
DO NOT use a white border to outline the mark on dark backgrounds.
DO NOT rearrange the components, eliminate or use the components separately unless otherwise noted in this manual.
DO NOT distort the mark or scale it disproportionately.
DO NOT rotate mark.
DO NOT violate the clear space with text, images, or any other element.
DO NOT fill the mark with a photograph or any other pattern or texture.